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In the traditional channel, the consumer usually cannot in order to purchase pair of Tory Burch Wedges to run many markets to carry on the price ratio, but on the Internet, only must click on several mice to be possible to complete the price ratio. Therefore, on the Internet Tory Burch channel competition is more direct. This regarding the brand, its operation strategy definitely cannot imitate the traditional channel.

Xie Yunli indicated that, in the traditional channel, the Tory Burch Handbags goods may be one side thousand shops, Tory Burch product all almost. But in Internet channel, if the Tory Burch product is all same, can have such situation: Once which commercial city makes the promotion, the sales volume can shift from other channel to this channel.

Regarding the Tory Burch Shoes brand,http://usa.toryburchoutletv2012.com/ needs is the increase, but is not shifts the A platform in sales volume to the platform. At present, because on the Internet all channels all fast are growing, between platform competition not extremely obvious, but should provide for a rainy day as the brand.Xie Yunli indicated that, Tory Burch has already established this kind of mechanism, future will be able to act according to the different platform the customer characteristic development different product, but this kind of ability, will mainly benefit behind Tory Burch the formidable designed capacity support.

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